Something to Write Home About

Custom E-postcard Application Draws Raves on Convention Floor

The Challenge from Sudler&Hennesy/Indevus: Create a simple, elegant product introduction exhibit that is self-contained, has a small footprint…and will draw crowds like crazy. Then incorporate an email database capture/fulfillment mechanism into the program. And make it fun, too.

The Solution: The Sanctura E-Photocard Kiosk.

Stepping through a graphic-enhanced series of screens, visitors to the exhibit create their own "email-able" postcard – choosing an exotic background location…automatically taking and superimposing their photo…and writing a short message to a colleague, friend or family member.

Was the kiosk successful? For the "opt in for more product information" section, more than 45% of unique responders hit yes, and submitted email addresses. Greetings from Winnersville.