B. There VR® Employs Virtual Reality to Inform and Educate

Custom-programmed interactive exhibit explores MOAs of diabetes and hemophilia treatments

Novo Nordisk Pharmaceuticals chose the team from B.Creative Media to meet the following challenge: create exhibits for their national and international expositions that simultaneously are intriguing, engaging and informative. Exhibits that entertain while educating…and strengthening the Novo Nordisk brand.

The result: Utilizing our proprietary B. There VR® software applications, B.Creative Media wrote, programmed and produced a pair of custom interactive virtual reality game-like "experiences." These "Virtual Reality Adventures" highlight the mechanism of action for Novolog Mix 70/30® (a dual-action insulin therapy that provides fast and long-lasting blood glucose control) and NovoSeven® (for the treatment of bleeding episodes in people with hemophilia).

B. There VR™ combines the power of digital video and high-speed computers to literally inject participants into the bloodstream (in full view of cheering audiences)…where they have less than a minute to help their patients process glucose…or form a life-saving blood clot.

View highlights from The Novo Nordisk Reality Adventures.